Project Overview
This project entailed a comprehensive redesign of an existing website, followed by its coding using HTML, CSS, and JavaScript to integrate the new design. Following this, extensive UX studies were conducted to assess user interactions and pinpoint areas for improvement. Drawing from these insights, adjustments were made to refine the design and elevate both the User Experience and User Interface. The outcome was a polished website meticulously optimized to effectively meet user needs.
For this project, my primary focus was on branding, with particular emphasis on colors and typography as key elements. The task involved redesigning for both desktop and tablet devices. While aiming for a professional and informative tone, I also sought to infuse a playful vibe into the website, ensuring it appeals to students and maintains their interest.
I conducted UX testing on this design to identify any potential cracks and flaws. Utilizing two types of testing, Surveys and Participatory Design, I discovered several recurring themes in the feedback. Specifically, participants noted that the 'About Us' page contained sections that were overly lengthy and large. Armed with this insight, I created four additional designs for users to compare and choose from, ensuring the final selection aligns best with the site's overall feel.
After careful consideration, it was decided to revise the Goals section by presenting it as a series of text bubbles instead of one large block. Additionally, certain sections were rearranged to appear higher on the page, emphasizing their importance.